The City of Santa Clarita offers a unique and exciting approach for businesses to engage in creative marketing and promotional opportunities. As a supporter and sponsor of Santa Clarita’s special events, businesses will experience the benefits of marketing and advertising exposure, community outreach and exhibitor opportunities, increased visibility within the community, VIP hospitality access, and more! A sponsor’s role within the community is an important one. The City of Santa Clarita values its partnerships with sponsors because it helps to bring cultural arts and entertainment to our community. This has a direct impact on the economic development of our City. Your support helps to make Santa Clarita the ideal place to live, work and play!
Events
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Old Town Newhall Farmers MarketEvery Thursday 3:00p.m. to 7:00p.m.
Experience the charm of Old Town Newhall's weekly farmers market. As a sponsor, you'll have an opportunity to interact weekly with patrons as they shop in a casual, open environment filled with flavorful produce and fresh flowers. Promotional opportunities include exhibitor space and visibility in marketing and promotional materials. 
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City of Santa Clarita RecreationBy partnering with the City's Recreation Division, you will have the ability to gain significant exposure to the many Youth and Adult Sports participants and spectators, hundreds of thousand local and visiting patrons of the Aquatic Center, thousands of professional and beginning skaters of the new Skate Park, and many more. Opportunities include, but are not limited to: signage on City facility scoreboards, marketing collateral insertion in team registration packets, recognition on marketing/registration material, acknowledgement in the City's quarterly magazine (mailed to all City households and viewable online), booths on-site at Rec. Sports events, sponsorship of regional events such as the Santa Clarita Great American Camp out, Tennis Jubilee, and the Annual Celebrating YOUth Sports Festival. In addition, partnership opportunities are available for competitions hosted at the City's state-of-the art regional parks: the Santa Clarita Sports Complex and Central Park, including skate, 3-on-3 basketball tournaments, swim meets, and the Santa Clarita Cup.
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Earth and Arbor DayApril 17, 2010 Be a proud supporter of the City’s annual celebration of green living and reach a highly desirable demographic of attendees. Opportunities consist of inclusion in marketing materials, on-site activation, signage and more
Attendance – 5,000 +
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Cowboy FestivalApril 22-25, 2010 Step back in time at the Cowboy Festival and experience a celebration of the area's rich Western heritage, featuring world-renowned musical artists, tantalizing cuisine, designer western gear and a variety of cultural events and activities for all ages. Encounter the fascination that comes with setting foot on a working film set as you mosey the grounds of the famous Melody Ranch Motion Picture Studio. As a supporter of one of Santa Clarita's major tourism events, your company will receive a unique opportunity to be associated with a national award-winning event. Promotional opportunities consist of inclusion in marketing materials, advertisements, programs, signage and more. You’ll definitely want to entertain your friends and colleagues at the VIP Bunkhouse ...from sun up till sunset... the fun never ends!
Attendance – 10,000 +
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Fine Craft ShowJune 12-13, 2010 & November 14-15, 2010 Get in on the action at one of Santa Clarita's favorite leisurely pastimes. Patrons always enjoy a relaxed and enjoyable weekend of shopping featuring fine hand-crafted items, specialty foods, coffees and jazz music. Event sponsors receive exhibitor opportunities, public visibility, and inclusion in marketing materials and signage.
Attendance - 5,000
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4th of July Fireworks ShowJuly 4, 2010 Become a part of Santa Clarita's most exciting 4th of July Celebration. Thousands of people come out to see the sky light up with the colorful, dancing blasts of fireworks. As a sponsor of the event, your company will be tied to the pride and patriotism of the celebration. Promotional opportunities include recognition on advertisements, signage and crowd giveaways.
Attendance - 10,000+
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Concerts in the ParkJuly - August 2010 Become a supporter for our communities most highly attended concert series. The free concerts in Central Park have become a tradition for families and friends to spend a rockin’ evening under the stars. As a sponsor, you'll find value in the marketing exposure and exhibitor space that will connect you with the thousands of residents attending this favorite summer event.
Attendance – 40,000+
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Festival of the ArtsOctober 2-3, 2010 As a sponsor of the City of Santa Clarita Festival of the Arts presented by Lockheed Federal Credit Union, you'll have access to thousands of people at this fun-filled, 2-day festival. From morning until night, the fun never ends in Old Town Newhall. The Festival is located over five City blocks, and features a variety of art forms including Dance, Music, Street Painting, Interactive Art, and much more. Sponsor benefits include marketing/advertising exposure, exhibitor space, inclusion in event signage, VIP/hospitality and more!
Attendance – 10,000+
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Santa Clarita Marathon and Fitness ExpoNovember 6-7, 2010 If you're looking for an opportunity to endorse health & wellness, you'll want to be a part of Santa Clarita's Health & Fitness Expo and Santa Clarita Marathon presented by Parkway Supercenter. A qualifier for the Boston Marathon, the Santa Clarita Marathon features a full marathon, half marathon, 5K/Run/Walk and Kid K. More than 2,500 runners participate in the Saturday Health Expo and Sunday Marathon. Benefits include regional and local marketing exposure, exhibitor space, VIP/hospitality and more!
Attendance – 3,000+
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Sponsor Testimonials
"Westfield Valencia Town Center is proud to partner on City events such as the Amgen Tour of California, Santa Clarita Marathon and 4th of July Fireworks Show. The partnership has helped us connect with our customers and promote our retailers at the shopping center."
Raj Chandani
General Manager
Westfield Valencia Town Center
"Time Warner Cable is proud to be a sponsor of many of Santa Clarita's great cultural and community events. As a local company, we value the opportunity to enrich the communities of both our customers and employees."
Katie Himes
Public Relations Manager
Time Warner Cable - Los Angeles
"Partnering with the City of Santa Clarita allows us to show our support for our community. The exposure we received as the Title Sponsor of the 2007 Santa Clarita Street Art Festival was tremendous. The employees of the City of Santa Clarita Economic Development Division were extremely professional and worked very hard to ensure the event was successful and beneficial to all involved, from sponsors, to vendors, and visitors alike - our staff had a fantastic time, too. We will not hesitate to partner with the City of Santa Clarita again."
James Davis
Director of Sales - Division II
Lockheed Federal Credit Union
Sponsorship Opportunities
For additional information regarding sponsorship opportunities, please contact Russell Sypowicz at
661-286-4079 or rsypowicz@santa-clarita.com